It’s Pre-shift Somewhere
weekly dose of wisdom from my partner and our Director of Operations, Phil Zelonky
Starting this Wednesday, I’ll be sharing a new weekly dose of wisdom from my partner and our Director of Operations, Phil Zelonky, called “It’s Pre-shift Somewhere.”
Quick hits, sharp insights, and the kind of perspective that keeps a team sharp and a dining room humming.
A little midweek motivation — straight from the trenches of hospitality.
The Power of First Impressions
Every shift starts long before the first order is fired. The moment you walk into the building, you’re already telling a story—without saying a word. This week, Phil breaks down the real power of non-verbal communication and why first impressions decide everything.
Warmth and confidence make up most of the impression a guest forms.
Your smile is your strongest tool—lead with it.
Your posture, your presence, your eye contact… they speak before you ever do.
Make every guest feel seen before they hear a single word from you.
Carry yourself with intention, stay open-handed, and remember:
“Pardon my reach.”
How you show up frames the entire night.
Phil Zelonky - Partner & Director of Operations, September Hospitality
